Christian Castaneda

Chief Commercial Officer & Chief Executive Officer Mexico

Christian is a highly experienced executive with a passion for innovation and a proven track record of driving growth. With over twenty years of experience in the Telecom and Banking industries, Christian has a deep understanding of what it takes to create a successful distribution strategy, as well as to lead a business and think with a Finance mindset. Christian has extensive regional experience with proven track record in LATAM and The Caribbean. As CCO, he is responsible for launching the strategy and overseeing the development of all our commercial efforts, and also in charge of launching our Fintech Operations, initially in Mexico, where he resides. Prior to joining Emida, Christian held senior leadership positions at Interlinc Group, Samsung, Telus, and America Movil, in several markets, where he led the commercial and operational efforts in more than 14 markets. Christian also has a background in Marketing, having being a University Professor in Guatemala, his home town along with an undergraduate degree in Business from Rafael Landivar University in Guatemala City, Guatemala, and an MBA (Summa Cum Laude) from The University of Valparaiso, in Chile.

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