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Feb 20, 2024

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Emida Technologies Signs Exclusive Deal with Telefonica to Spearhead Expansion in Torreon, Coahuila, Mexico

Mexico City, Mexico, February 13th, 2024 – Emida Technologies, a global fintech enabling financial inclusion by providing digital access to millions of underbanked consumers worldwide, is proud to announce a momentous partnership with Telefónica Mexico, one of the country’s leading telecoms . This pivotal agreement heralds a new chapter for Emida, positioning the Company as the exclusive distributor for a suite of key Telefónica products in Torreon Coahuila, Mexico including SIM cards, handsets, prepaid recharges, and portability services.

With this exclusive agreement in place, Emida, via MBX, its subsidiary in Mexico, is set to strengthen its market presence, ensuring greater opportunities for significant expansion across the region. The partnership is poised to significantly amplify the footprint of Emida’s MBX platform, widening its reach and influence.

“The successful achievement of this partnership is a testament to the exemplary leadership and foresight of Carlos Alvarado at Emida, alongside Said Franco and Nicolás Martínez from Telefónica,” said Chrisitan Castaneda, CEO of Emida Technologies. “Their unwavering commitment and strategic insight have been the driving force behind this critical agreement. It’s this level of commitment that propels Emida to new heights with this significant expansion.”

“Emida extends sincere appreciation to these key players and the Telefónica team for their trust and cooperation,” said Christian Castañeda, “This collaboration reflects a strategic step forward for both Emida and Telefónica, signaling an era of exciting growth and innovation.

About Emida Technologies

Emida Technologies is a global fintech enabling financial inclusion by providing digital access to millions of underbanked consumers worldwide. Through a 36-country retail network consisting of neighborhood bodegas, chain stores, and more, Emida offers 3M monthly users cash on-ramp solutions through 50k+ points-of-sale. Backed by more than 20 years of experience, Emida is a proven leader in providing cost-effective and customizable SaaS platforms to telcos, master distributors, MSME’s, distribution channel management and sales team optimization. Learn more at Emida.com

About Telefonica

At Telefónica Mexico, we believe that technology should be available to everyone to improve people’s lives.

This vision is now a reality. Specialists from different sectors define us as a high-performance organization for being leaders in the innovation of telecommunications products and services under the Movistar brand, which stands out for the quality of service, closeness to its users and the most attractive commercial offers in the market.

Since our arrival in Mexico more than 21 years ago, we have distinguished ourselves by promoting the development of telecommunications in the country.

We are an honest and transparent company, which for the 20th consecutive year has been recognized with the “Socially Responsible Company” distinction granted by the Mexican Center for Philanthropy (Cemefi) and the Alliance for Corporate Social Responsibility (AliaRSE). Additionally, for the last 10 years Telefónica Mexico has received the “Ethics and Values in the Industry” award granted by the Confederation of Industrial Chambers of the United Mexican States (CONCAMIN).

We carry out different activities that contribute to the environmental, economic, social and cultural development of the country. We are a leading company in sustainability in Mexico, due to the significant advances made in terms of energy efficiency and environmental management. Likewise, through Fundación Telefónica we promote education, art, digital culture, volunteer projects and other social programs.

Contact:

Carlos Alvarado
Operations Manager – EMIDA Technologies
Calvarado@emida.com

Roberto Osornio
Director of Sales North Region – Telefonica Mexico
Roberto.osornio@telefonica.com

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