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Feb 20, 2024

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Emida Technologies, a Worldwide Technology Provider and Global Fintech, Announces Christian Castaneda as Chief Executive Officer Foothill Ranch, CA

Emida Technologies, a worldwide technology provider and global fintech, is proud to announce the appointment of Christian Castaneda to Chief Executive Officer.

Christian joined the Company in 2023 as Chief Commercial Officer and CEO of Mexico and succeeds Shane Belovsky who is departing Emida. David Brillembourg, Emida’s founder and Co-Chairman of the Board, will take on the role of President.

Christian will spearhead growth operations throughout the US, Mexico and oversee the expansion of Emida’s International Business. This includes the introduction of a new microlending service and the addition of adding significant POS (points of sale) customers while building the leading onramp for digital goods in emerging markets. Emida will also work to continue leading the market of platforms development for the Telecom sector in the Americas and beyond.

Bringing more than two decades of experience in the Telecom and Banking industries, Christian will continue be based in Mexico City, the Latin capital of fintech, a testament to Emida’s commitment in understanding the needs, challenges and
opportunities of the customers they serve on a daily basis. Christian will also be traveling extensively to visit all of Emida’s operations and engage with current and prospective customers.

“I am excited to lead Emida as we expand our capabilities to enable financial inclusion for the underbanked,” said Christian. “Emida is fortunate to have an experienced, global team with a valuable set of assets in our technology, POS network and international customer relationships. Together with our talented team, we look forward to this new chapter of growth.”

“We know Christian’s extensive experience and deep knowledge of these emerging global markets from LATAM to the Caribbean will be invaluable in driving Emida’s new endeavors,” said Brillembourg. “Backed by Christian’s leadership, we are excited about Emida’s future and opportunities as we continue to expand as a leading worldwide technology provider and global fintech.”

Prior to joining Emida, Christian held senior leadership positions at renowned companies such as Interlinc Group, Samsung, Telus International and America Movil, not to forget financial entities such as CSI Leasing, CSI Latina Financial Inc, and GTC Bank. In these roles, he successfully led commercial & operational efforts across more than 14 markets.

A native of Guatemala, Christian has also served as a University Professor in Guatemala and holds an MBA from the University of Valparaiso in Chile.

About Emida Technologies

Emida Technologies is a worldwide technology provider and global fintech enabling financial inclusion by providing digital access to millions of underbanked consumers worldwide. Through a 36-country retail network consisting of neighborhood bodegas, chain stores, and more, Emida offers 3M monthly users cash on-ramp solutions through 50k+ points-of-sale. Backed by more than 20 years of experience, Emida is a proven leader in providing cost-effective and customizable SaaS platforms to telcos, master distributors, MSME’s, distribution channel management and sales team optimization.

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