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Jun 29, 2023

Case studies

Case Study: Fintech Innovations Empowering Field Sales Teams

Discover how our Fintech innovations are empower field sales teams for all our customers with the case study below.

The Client

Our client, a leading telecommunications company in Latin America, aimed to enhance their field sales performance, particularly in their dealings with Micro, Small, and Medium-sized Enterprises (MSMEs) engaged in reselling top-ups and bill payments. With an expansive sales network across numerous regions, they needed a solution to streamline operations, gain real-time insights, and improve their interactions with MSMEs.

The Challenge

Managing a wide sales network was a complex task. The client faced difficulties in efficiently tracking and managing sales routes, productivity of POS locations (lack of sales data and analytics), an inventory levels at each POS. They also sought to improve their understanding of socio-demographic factors that influence sales performance.

The Solution

We introduced our cutting-edge Sales and POS Management Solutions and Intelligent Location Software Solution. The products allowed the client to obtain a comprehensive view of their sales network, along with real-time insights into POS location, balance, transaction history, and inventory levels.

Our software also provided granular socio-demographic data, including store locations, population size and density, income levels, and age distribution, enabling the client to make data-driven decisions and better engage with their MSME partners.

The Results

The introduction of our fintech solution brought about significant improvements:

Enhanced Operational Efficiency: The client reported an increase in efficiency as field sales teams could better manage their routes, reducing redundant visits and focusing more on high-potential areas.

Improved Decision Making: With detailed socio-demographic and transaction data at their fingertips, the client could tailor their approach to suit the specific needs of different regions and demographics, leading to improved sales strategies.

Increased Sales: The client saw a substantial rise in their sales within the first quarter of implementation, thanks to the improved efficiency and data-driven approach.

Better Partner Relationships: By having a better understanding of their MSME partners’ operational realities, the client was able to provide more relevant support, thus fostering stronger partnerships.

Conclusion

This case study highlights how the right fintech solutions can transform sales operations, particularly in scenarios where businesses need to effectively manage interactions with small and medium-sized enterprises. With our cutting-edge solutions, businesses can harness technology to streamline operations, make informed decisions, and boost sales performance.

If you’re interested in working with Emida on Financial Inclusion schedule a meeting with our CEO Shane Belovsky here.

***

EMIDA Technologies is a fintech offering digital access to millions of underbanked consumers via its 36-country retailer network. Our products & services enable financial inclusion for 3MM monthly users through 50K+ points-of-sale offering a cash onramp solution. Additionally, we offer IT cloud-based services, SAS & ISO options, and a mobile network. Learn more at Emida.com.

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