One of the most important things for mobile businesses nowadays is visibility of the distribution channel. Increasing capillarity and visibility allows for better decisions on many key business topics including managing budgets, promotions, sales and more. Whether you are a mobile operator or a distributor, a robust state of the art system that allows you to create and manage your own distribution channel with high visibility is an enormous asset for the success of your business. Read on to find a few common scenarios operators find themselves in regarding their distribution needs.
Operators with scratch cards
Operators who work with scratch cards need detailed visibility that allows them to see sales data of their products down to the street level and find out where the sales are really taking place.
Operators working with electronic distribution
Operators who work with digital distribution need a system that supports third party systems all the way down to the front end. Also, it is important for them to have a system that provides a state of the art reporting suite showing results in real-time, as well as a way to easily manage the performance of their promotions and sales.
Operators who wish to create their own distribution channel
Operators who have interest in creating their own distribution channel to support their efforts through distributors will need a system that allows them to create their channel while at the same time being able to manage their existing distribution networks. A concern for them may be to find a system that can handle both tasks under one platform instead of having separate systems.
Distributors who wish to create and manage their distribution network
Distributors who wish to effectively and efficiently manage their distribution network have all the same needs for visibility as an operator. As such they will need to have access to in-depth real-time reports, promotion management, geolocation, merchant sales data, etc.
If you need increased visibility
Visibility is an important factor in mobile business for both operators and distributors. The topics listed above are just a few examples but there may even be an overlap of scenarios. One example may be a distributor who needs a system to manage scratch card distribution. For these kinds of situations it’s important to have the right technology partner that has experience with your unique situation. If you find yourself in such a situation make sure to contact us today to discuss the opportunities that may be available for your mobile business. Whether you are an operator or a distributor, Emida can greatly impact your business and help you obtain critical data from all levels of your distribution channel.
Emida is a technology service provider for Mobile Operators and Distributors worldwide. We are experts with 20+ years of experience in the industry. We offer our very own Electronic Recharge and Distribution Channel Management System for mobile operators and distributors of airtime.
To learn more about how Emida’s Electronic Recharge and Distribution Channel Management System can help to improve your mobile business, please contact us at marketing_team@emida.net. We offer free live demonstrations with real-time reporting and detailed information useful to any mobile Operator!
